Saturday, February 29, 2020
10 Tell-Tale Signs Of A Quality Website
Websites are launched by a gazillion website development companies every second. However, you visit only those that appeal to you functionally and aesthetically. Now, this preference is a function of several parameters, of which 10 are listed below.
1. The website resonates with you - the target audience
A quality website speaks to you in your language. The most successful websites stay away from corporate gobbledygook, and eliminate the fluff like it was plague.
2. It communicates a compelling value proposition
When you arrive on a website, its homepage should compel you to stick around. It's the best place that a business can make an impression on you with its value proposition so that you don't ditch it for its competitor's website. All web design companies should take note of this.
3. Optimised for mobile devices
User centered design is not just a buzzword. It is meant to be practiced. And if you are someone from a web application development agency reading this article, make it a point to constantly remind your team members from here on that almost every Internet user accesses the web from a mobile phone. (there are currently close to 730 million mobile phone users). Moreover, there shouldn't be 'flashy' objects like flash banners, animations, pop-ups or overly complicated elements that obtrude browsing. Less or no dependency on flash objects is a sign of good design thinking.
4. It has clearly defined calls-to-action
The purpose of each page in a website is to get you to navigate through the website and move you further down the funnel. The most usable websites use primary and secondary calls-to-action to direct you to the next logical step. CTAs tell you what to do next so that you don't get overwhelmed or lost. Which is why writers in UX/UI agencies spend time in crafting the most effective CTAs.
5. Answers 'Who I am', 'What I do', 'What can you (the visitor) do here'
A well-known brand or company can get away with not having to describe who it is and what it does. This is solid branding identification. But the reality is that most businesses need to answer these questions so that visitors know that they are in the right place. In his book, Don't Make Me Think, author Steve Krugg clearly states that if visitors can't identify what a business does within seconds, they won't stick around long.
6. Comes with a clear identity
Pay close attention the next time you're surfing the Internet. Watch for sites with logos or titles that are obscure, or a design so cluttered with ads and banners that the pertinent information gets lost. A good website always keeps its identity visible. And it's also brief and concise with its text.
7. Has good navigation
What is GPS to mobile phones, navigation is to a website. Just as homes are easier to find with a good map, web content is easier to find with good navigation. If a website doesn't have it, its competition likely will.
8. Hosts only good content
Good not only means interesting, but also accurate, fresh and well-communicated. Remember, you like everyone else have a short attention span. Hence, a quality website will keep its content clear and succinct, use proper grammar, spell words correctly, will be accurate, relevant, and up-to-date. A good website will also have an up-to-date blog and social media handles - a good go to market strategy.
9. Is secure
A robust website will urge you to use strong passwords for your accounts. Also, if the site is built on a platform like WordPress or Magento, timely updates will help it function better. These periodic updates often address security issues found by other users and developers.
10. It has testimonials
A sincere website will always establish its credibility with the help of testimonials. In today's social world, shoppers increasingly rely on the feedback of others, even if they've never met them. Testimonials from a client or customer feel more genuine than sales copy written by the website owner.
Article Source: http://EzineArticles.com/9882529
Friday, February 28, 2020
How To Save A Business Time And Money
If you're an entrepreneur, you wear many hats, at least when your starting out. You're the CEO, CFO and COO, along with the salesman, head of shipping and delivery and the marketing and advertising person. Everything that must be done, you're the one to do it.
And, combined with only so many working hours in a day, it's easy to see why it can be difficult to make any progress with your online business once you reach a certain point.
Once you have set up a business, you need to consider ways you can help it to grow. One of the ways to save a business time and money so it can develop is to put the necessary systems in place to help it run more efficiently.
Dealing with Emails
This might not be such a big problem at first, but as your online business grows, you'll get a lot of people emailing and messaging to ask you questions about your products or services.
Rather than spending a couple of hours every day responding to these and building good relationships with your followers, you can pass the task on to somebody else to complete. Neglecting the messages is never a good solution, since it could give your business a bad reputation.
Website Updates
Starting your own website might not seem very time-consuming at first, but if you're successful and you start to get lots of visitors, you will need to regularly update your website in order to maintain your popularity and keep your followers happy.
Outsourcing allows you to free up your time for important tasks that demand your full attention. Also, it makes it possible for you to get people who are more skilled and knowledgeable than you to complete tasks that take you too long to complete.
Updating Your Social Media Accounts
This is another thing that entrepreneurs should be very involved in, but it can be extremely time-consuming to do all by yourself. As well as making new posts, you need to interact with your followers and let people know about any news or fresh content on your website.
The good news is that it doesn't all need to be done by you! Social scheduling software means you can schedule posts in advance, and virtual assistants can take care of interaction.
Proof Reading
Stop stressing about making small errors in your articles, blog posts and website updates. Seek the services of somebody to proof read everything for you before it's published.
This mean you can still publish content even if writing isn't one of your strong points, and you can save lots of time on checking your spelling and grammar and being g about if you've structured your sentences properly.
If you've been doing everything yourself, you'll quickly find that this is a limiting factor in the growth of your business. Putting systems in place makes things quicker, and it makes it easier to outsource, giving you more time to focus on growth and new ideas.
Article Source: http://EzineArticles.com/9934357
Thursday, February 27, 2020
What Is A Website Content Strategy? How To Develop It?
A digital marketing plan is incomplete without incorporating content in it. It shares a common podium with interface design, user experience, SEO, web marketing, content development, and public relations. It basically focuses on the creation, planning, governance, and delivery of content, which not only comprises the words on the web pages but also the usage of multimedia and images. It will help in enhancing the user experience of your website.
Keys To Consider Before Developing The Content Strategy
- A complete knowledge of the website
- Content should be written for the audience to ease their web experience
- It should be plagiarism free and unique
- Channel awareness is essential
- Effective management of publication and creation
- Generate New Leads: Content Marketing helps your business in planning and preparing the reliable and cost-friendly references of the website traffic, which result in generating leads for your venture.
- Enhance Brand Awareness: The staunch source of leads and traffic from your unique content will offer you a dynamic flexibility to experiment with marketing strategies to fetch more revenue in the form of distributed content, sponsored content, and social media advertising. It will help you to attract your targeted audience and increase the brand awareness.
- Set Your Goal: You should have a brief idea about creating a content marketing plan, to never miss out at any point. It will help you to determine the best marketing strategy for your business.
- Know Your Targeted Audience: It is commendable for you to have deep knowledge about your targeted audience, as it will help you to develop more valuable and relevant content. Therefore, you should keep researching about the mood and demands of the users.
- Maintain A Content Management System: It is essential for you to maintain a congruous system for managing your content, as it will help you to govern all your content in just one place. CoSchedule and HubSpot are some options that offer you this facility.
- Generate Innovative Ideas: It is another step to build an evergreen content marketing plan. Writing something with unique and brainstorming ideas helps you to grab the attention of Google. You can utilize content building tools for developing new ideas such as Website Grader, Blog Topic Generator, BuzzSumo, and many more.
- Determine The Format Of Content: It is essential to define the format for which you have to write content, such as Blog posts, eBook, Infographics, Videos, Templates, and Podcasts.
Article Source: http://EzineArticles.com/9926782
Wednesday, February 26, 2020
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