Every sensible business owner today should have a social media marketing strategy. The real secret to success is in being able to earn money from your social media following.
At the end of the day, you're in business to make money, not just constantly post free content.
Take Advantage of Facebook's Options
With over two billion users on Facebook every month, this is the best place to start to generate income from your social media following. Your Facebook fan page should mirror who you are and why you're worth doing business with. You should make the most of the special features Facebook offers, including:
- The Like button
- Contact Us button
- Email sign-up tab
- Polls
- Events
Encourage Engagement
Motivate people to like, comment and share your posts. This will maximize your messages about your business, and more traffic means most likely more money. You can do this on most social media networks, not only Facebook.
Promote Your Account to Get Followers
Facebook makes it possible for you to advertise your profile in order to get more likes and followers. You can do the same on Twitter, Pinterest, LinkedIn and more.
Boost Your Best Posts
Check your Facebook Insights and find the content that is getting the most engagement. Then convert them into an ad by boosting the post. It should have a link they can click to learn more. Focus on the audience carefully so your boosted post will be shown to people interested in your market.
Produce Ads from Scratch
Creating a Facebook ad from scratch on Facebook will take a little more time, but give you more control. You'll need:
- A good picture
- An attention-grabbing headline
- An intriguing description
- A URL to send them to in order for them to take an action, such as subscribe or buy now
YouTube is one of the top five sites in the world and the top video-sharing site. Develop how-to videos and useful content. Include a call to action to subscribe to your list, or to buy a product.
Pinterest
Research has found that Pinterest users are 80% women and that at least half of them buy products they see on the site. Starting a business account on Pinterest instead of a personal account offers a number of benefits. Pinterest provides analytics to the business owner, buy buttons on pins, and other helpful business tools.
Instagram
Instagram is all about images and video. Use hashtags to promote your products. Instagram stories get sent out to all your followers, but are only there for One day and then they disappear. These are a great way to post flash sales and special offers that can help you make money fast.
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