6 Simple Things That Will Make Your Company Look Better Online

1. Mobile Website - You need to have a mobile friendly website for a few reasons. Everyone uses a phone and you need to have an easy user experience and Google likes them for a few other reasons that I will not go into right now.
2. Email with Your Company Name - The days of being able to use free Gmail, Yahoo, AOL, Hotmail emails are long gone. Those are fine for personal use, but to show a more professional face, always use your company email. You can get them for like $10 a year from whoever you have bought your domain from.
3. Consistent Branding - So you have a great looking website. You love the look and feel, but you don't follow through on it everywhere. So, to get consistent branding throughout your online presence and properties use the same images and messages across all platforms. It will make you look much more professional.
4. Professional Pictures - Yes you can get away with using your phone camera for a lot of online things, but imagine if you paid someone to have a real photo shoot and take a professional picture for your website and social media. With everyone else using only phone to take picture, you will stand out like a real pro.
5. Professional Videos - It goes the same way for videos and for pictures. Video phone cameras are great for things like video testimonials, but if you want to show off you showroom or you Law practice, nothing will make you look more professional then a hiring a video guy to do a great professional job.
6. Social Media Engagement - Let's see you post a ton of stuff on Facebook, but do you ever check to see if there are comments made? If you do check is it a week later. How do you engage at that point? It is a tough thing to do, because by then you probably have lost any chance of a sale. That person has moved on. But what if you had a way to get notifications that did not get buried with personally ones from Facebook? My suggestion is to down load an app called "page manager". It will connect to your business page on Facebook, and notify you when anything is happening on your page. My recommendation is to answer anything within a few minutes. If you don't you will risk wasting all the time and effort to get the person to your page in the first place.

Article Source: http://EzineArticles.com/9895069

10 Tell-Tale Signs Of A Quality Website

Websites are launched by a gazillion website development companies every second. However, you visit only those that appeal to you functionally and aesthetically. Now, this preference is a function of several parameters, of which 10 are listed below.

1. The website resonates with you - the target audience

A quality website speaks to you in your language. The most successful websites stay away from corporate gobbledygook, and eliminate the fluff like it was plague.

2. It communicates a compelling value proposition

When you arrive on a website, its homepage should compel you to stick around. It's the best place that a business can make an impression on you with its value proposition so that you don't ditch it for its competitor's website. All web design companies should take note of this.

3. Optimised for mobile devices

User centered design is not just a buzzword. It is meant to be practiced. And if you are someone from a web application development agency reading this article, make it a point to constantly remind your team members from here on that almost every Internet user accesses the web from a mobile phone. (there are currently close to 730 million mobile phone users). Moreover, there shouldn't be 'flashy' objects like flash banners, animations, pop-ups or overly complicated elements that obtrude browsing. Less or no dependency on flash objects is a sign of good design thinking.

4. It has clearly defined calls-to-action

The purpose of each page in a website is to get you to navigate through the website and move you further down the funnel. The most usable websites use primary and secondary calls-to-action to direct you to the next logical step. CTAs tell you what to do next so that you don't get overwhelmed or lost. Which is why writers in UX/UI agencies spend time in crafting the most effective CTAs.

5. Answers 'Who I am', 'What I do', 'What can you (the visitor) do here'

A well-known brand or company can get away with not having to describe who it is and what it does. This is solid branding identification. But the reality is that most businesses need to answer these questions so that visitors know that they are in the right place. In his book, Don't Make Me Think, author Steve Krugg clearly states that if visitors can't identify what a business does within seconds, they won't stick around long.

6. Comes with a clear identity

Pay close attention the next time you're surfing the Internet. Watch for sites with logos or titles that are obscure, or a design so cluttered with ads and banners that the pertinent information gets lost. A good website always keeps its identity visible. And it's also brief and concise with its text.

7. Has good navigation

What is GPS to mobile phones, navigation is to a website. Just as homes are easier to find with a good map, web content is easier to find with good navigation. If a website doesn't have it, its competition likely will.

8. Hosts only good content

Good not only means interesting, but also accurate, fresh and well-communicated. Remember, you like everyone else have a short attention span. Hence, a quality website will keep its content clear and succinct, use proper grammar, spell words correctly, will be accurate, relevant, and up-to-date. A good website will also have an up-to-date blog and social media handles - a good go to market strategy.

9. Is secure

A robust website will urge you to use strong passwords for your accounts. Also, if the site is built on a platform like WordPress or Magento, timely updates will help it function better. These periodic updates often address security issues found by other users and developers.

10. It has testimonials

A sincere website will always establish its credibility with the help of testimonials. In today's social world, shoppers increasingly rely on the feedback of others, even if they've never met them. Testimonials from a client or customer feel more genuine than sales copy written by the website owner.

Article Source: http://EzineArticles.com/9882529