How To Build Trust With Your Audience

Trust Must Be Earned

The one thing that will determine how quickly a level of trust is built within the online digital world is how someone interacts with their audience. Engaging your readers will be a huge part of building up the level of trust that converts and satisfies over into a long-term relationship.

Let's take a look at the building blocks of trust and how to gain and maintain a trusting and long-lasting relationship with your viewers.

Now you may think that this is not such a big deal but the truth is that it's a huge ingredient of making conversions and growing your business.

In this article we'll cover the following topics:

1. Introduction to the power of trust in your business
2. How to create a root of trust with your viewers
3. Create repeat and long-term customers
4. Applying trust in your business

Introduction to the Power of Trust in Your Business

You probably know that Amazon is the world's largest internet company by revenue. What do you think has helped them the most in their rise to the top? Could it be that it's because they've invested millions into their brand through site development and advertising, or is there something else that puts them head and shoulders above the rest?

I say, and I think you'll agree that Amazon is trusted and has the power of trust! They have worked hard and long to build up trust with their customers by free shipping, customer reviews, returns, and more. They've done one thing after another to build up a reputation of trust within the e-commerce world and therefore are one of the worlds most trusted businesses in the world.

You can create a "root of trust" with your viewers by being strong in:

The Three Pillars Of Trust Within Internet Marketing

1. Brand

You and what you're representing your logo, and colors.

2. Ambassador

Vouching for the Brand by the words that you use, engaging the readers, and your reputation through answering questions and comments.

3. Website

A good user experience, pleasing to the eyes, orderly, not filled with ads trying to sell or multiple pop-ups.

• Lots of quality helpful content showing variety, including "how to" articles along with related educational content and even tutorial videos.
• Reviews of competing related products done in an appealing way that informs the reader and holds their interest, and might offer a better solution.
• Have a nice photo of yourself on the website home page and/or on the about page.
• Engaging the readers in a timely professional manner when they ask or answer a question, or when they leave a comment.

How to lose trust and business

Have you ever been on a website that promotes products or a program, that seems to be really fine, but you start looking for the contact page or a support email address and couldn't find a way to contact the seller? Sure there may be a Q&A section with about 5 basic questions with answers but no feel of a live person anywhere. What if I need customer support

At least a few times I have clicked on a website and there was poor grammar, broken English, or misspelled words on the page. This is a turnoff for many users who will click away and land on another website.

In all of the above situations, I click off of the site and onto another one because I've lost confidence or trust in the site owner. I decide to find another site to make my purchase on, a more trustworthy place in my view, for me to spend my money.

How You Can Create A Root of Trust

The best way to create that element of trust is to help the viewer and offer value in all 3 pillars of trust, Brand, Ambassador, and Website and go beyond what is expected. Adding consistent, helpful, and quality content to your website, videos and email will go a long way towards building viewer comfort and trust.

Brand

You can create your own logo at Dafont dot com. or you can also have a logo created at fiverr dot-com, or upwork dot-com, etc. Get a nice logo with 3-4 nice brand colors (Color.adobe. dot-com)

Go to Color.adobe dot-com, and Click on Explore to choose your color theme from thousands of available options. Save the selected colors, then Click on Create.

Ambassador of your brand

Write helpful content that isn't a sales pitch. Focus on quality helpful content and not on making a sale. Describe the product in depth giving all of the information in a helpful manner and go beyond what is expected by the reader.

Create value by telling a relatable story

If possible create a personal story of how you came to believe in and use the product.

Engage with your audience on social media forums, commenting on relatable conversations and by answering questions, comments, and email.

Website

• Create a thoughtful user experience.
• The visitor should get where you want them to be in 3 clicks or less.
• Think out the user experience and also check your site Google Analytics which will show the visitor behavior, what they clicked, how long they stayed on a page and where they went from there, and more. See the funnel which shows where people are visiting on your website.
• Reduce ads on your website - keep the user experience friendly and don't be trying to sell but build up a trust instead.
• Easy to find information.

Creating Repeat and Long-Term Customers

Keep in contact with your customers with regular messaging every few days or so. Send them the latest post or relevant news flash to remain a positive source for them and ask them if they have any questions, or if you can get some feedback from them. This will build trust and can be of great value to your reader and yourself also.

A nice customer list or niche related email list is a must to build with your regular, quality content, videos, and tutorials. These email lists can be the main source from which many sales and repeat business come from.

It's always a good idea to read the email that's being sent as if you were the receiver of it before sending it off. Another must for email marketing is to use an Autoresponder like Aweber or Mailchimp so that you can write as many messages as needed and set the autoresponder to send each one on a specific day and time.

Applying Trust in Your Business

Email - Create a valuable offer to get visitors to sign up to your list. Create a series of nice helpful emails and send them out regularly and repeat the process, staying positive in the person's mind. It's a good idea to use a "spillover" type of email series where you can let the reader know at the end of each message what the following message will be about, or link back to a previous contact.

Ask for engagement within the first two emails, what they think or if the reader has any questions or at least a "Please hit reply if you received this message". This will help build a relationship and trust.

Engagement

• Always take time to respond to comments with at least a "thank you for visiting and commenting".
• Reach out through social media forums and fish with your comments and URL as bait and hook.
• Ask for engagement within your content, "what do you think about that?" "leave a comment if... ".

Product recommendations

• Tell them why you recommend a product or service and give a thorough explanation. Doing a full review of the product is best leading up to your expert recommendation.
• Tell a relatable personal story if possible, ex: why and how you became aware of and purchased the product. Or tell about the fine results that you are getting while using the product.
• Pain points - Relay the need for the product by describing what it's like without it. Draw a picture with words and show how much better and painless it would be if the reader had the use of this product.

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Article Source: http://EzineArticles.com/9981982

How to Find Your Business Niche

3 Ways to Help Better Position Your Business for Market Success

Finding your business niche is the first step of defining your brand. If you don't understand how to position your business in the market place or know what you're selling and why, then you won't be able to effectively market your business.

It's important to find your business niche so you can:

• Differentiate yourself from your competitors;

• Optimize your website for the right keywords;

• Have a clear message on all marketing materials;

• Develop new ideas or products that appeal to your target market.

Here are 3 ways to make finding your business niche easier:

1. Narrow your focus.

You've heard the saying "Go big or go home?" Not in this case. To stand out from the competition and attract more visitors to your website, you need to be very specific about what you offer.

For example, business may offer a variety of marketing services. However, they wouldn't get very far if we only used the keyword "marketing services" on their website or put that term on their business cards.

Instead, they promote a number of different services on their website, marketing materials and in the real world such as Brand & Marketing Consulting, Website Development and SEO.

Get focused and you'll find your business niche or niches.

2. Define your target market.

You'll hear this again and again in marketing advice: finding the right audience to target is crucial.

Many business owners make the mistake of trying to be everything to everybody, or launch a website filled with content that doesn't speak clearly to the people they want to reach.

Think about who wants what you're selling. Is it entrepreneurs? HR professionals? Stay at home dads? Tech-savvy millennials?

Once you're come up with your target audience, you can narrow down and define your business niche even more. Plus, you'll be able to craft search engine-optimized content that will engage and inform exactly who you want to be buying your products or services.

3. Know the competition.

It's essential to know what kind of competition you're up against when you're defining your business niche. Start with Google.

Search the keywords people might use to find your business. If you see pages and pages of results and a lot of PPC ads (those are the paid ads that appear to the right and sometimes above the organic results), competition is high for that keyword or keywords.

You'll probably want to narrow down your niche even further, or find another niche to target. For example, if your niche is corporate fitness training but there's a lot of competition, brainstorm some other keywords to optimize your site for - maybe in-office corporate training, executive fitness training and corporate weight training.

The trick is to find the balance between low-competition keywords that have a decent search volume. If you're the only one using a specific keyword but nobody is searching for it, you're not going to get the results you want.

Once you have defined your business niche, you'll be able to market your products or services more effectively.

You'll know your focus, target market and competition, which will make differentiating your brand and defining your unique selling proposition (USP) much simpler.

A good brand strategy takes time, and ideally some professional help to ensure you've got everything you need for a clear, concise and compelling brand message.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Article Source: http://EzineArticles.com/9988969

How To Get Your Target Market To Trust You

Building a rapport with your target market takes time. First you usually need to develop a mutual trust and affinity with someone. Believe it or not, you can accomplish this with your content if you focus on doing that.

To have rapport with someone you both need to be interested in the same thing, show care and concern for each other, and coordinate with each other during communication. That seems hard to do with content, but you can if you get your goals straight in your mind as you create the content.

When building rapport with content, you're going to want to consider a few factors such as:

How Your Content Looks

Appearances do matter when it comes to your content and how it looks to your audience. It needs to be easy to access, easy to read (or hear), and easy to understand the point.

Make Your Content as Personal as Possible

Personalize your content as much as you can. For example, on a blog post, say "you" even though your English teacher told you not to. You need to speak to them through your content as if you know them, and the same way you would a good friend.

Ensure Your Content Is Culturally Appropriate

One of the quickest ways to harm your relationship with your audience who likely come from various backgrounds even though they have the same interest, is to say something culturally insensitive.

Listen to Your Audience

Your audience will let you know how to talk to them. They'll let you know what problems they have. They'll even tell you how they wish their problems could be solved and what they can pay for it. But you must listen.

Let Them Share Experiences with You

Take them on a "behind the scenes" journey. You can do this with video or simply by writing a blog post that describes what you do in a day behind the scenes to make all the great stuff for them that you do.

Show Empathy

Being able to put yourself into someone else's shoes, even if you've never experienced that thing before, is called empathy. Show empathy through your customer service interactions and social media discussions.

Be a Mirror to Your Audience

Use the language they use, pick the words they would pick, and talk about the things they want to know about. It all stems from them and ends with them. It's not about you; it never was.

Be Reachable

Don't make it hard for your audience to talk to you. They should easily be able to email you or use your contact form without having to search hard for it. Let them hit "reply" to an email and be open to contact.

When you write and manage your content correctly, it will make your life easier and your business grow. To discover how the most successful online entrepreneurs plan, create and deliver great content, download my free checklist, The 5 Step Content Strategy, at https://jonallo.com/contentplan

Article Source: http://EzineArticles.com/10121607

Paul O'Mahony - REthink Social Media