The Startup Guide to SEO and Marketing

Setting Goals For Your Online Business

The need for goals

Reaching our goals helps us to believe in ourselves and setting goals is a great way to fuel our ambitions. It isn't just about creating a plan for our success in life, it's also to give us the inspiration we need to reach out and reap more than we ever thought possible. Goals focus our acquiring of knowledge and help us to set our time and resources in an order to get the very best for our situations.

In this article we'll discuss:

• Guidance in your niche selection
• What are niche goal projections and outcomes?
• Are you busy or productive
• Ninja productivity hack revealed
• Video - Goal projections and outcomes

Guidance in your niche selection

What do you like to do? What are your habits, hobbies, or passions? There are a number of niche choices within any main topic when you break it down.

An example could be Baseball which is a very broad term with lots of competition. If we break that down there are many niche selections to choose from within that keyword: baseball teams, major or minor league, kids, uniforms, statistics, jerseys, caps, equipment, collectables, magazines, etc.

All of these baseball niche can be fine selections to build a website around and can be quite profitable. I have an entrepreneur friend that has a number of sites, one of which is a website about football snack helmets, which has been doing well for a few years now.

What are niche goal projections and outcomes?

A projected outcome of your goals within your chosen niche.

Niche - The topic or category that you've chosen for your site.

Goal - The end result that you are seeking.

Projection - An estimation of when the end result will occur,

for example:

• First commission sale within 30 days.

>>>>By writing an article per day for 30 days.

• First page ranking with my targeted keyword within 30 days.

>>>>By writing posts three times a week for four weeks, with each having an internal link to my targeted keyword page.

What exactly are you going to do to reach your goal? Or what are you willing to give up in exchange for the desired goal? Maybe turn off the TV for a few hours each day, or trade in some wasted time for, that same time being spent to reach your goals.

The law of sowing and reaping

There is a time for sowing and a time for reaping. The time spent sowing, or creating the business can be for years depending on the project and the desired result. Once the sowing time is up, the reaping time can start and be indefinite.

There are many tasks that need to be done with any set goal and each one takes time and effort to complete. I've heard that "excellence is a commitment to completion", so we need to be good finishers of each task and reach our goals.

The time spent sowing can be less depending on the effort given to it. If we sow little we will reap little also. If we are building a website and posting to it once a week it will take quite a while longer to reach our goals of filling it up with quality content, as opposed to posting 3-4 times per week.

Are you busy or productive?

The definition for:

Busy - actively involved in doing something, or having a lot of things to do.

Productive - achieving or producing a significant amount or result.

Are we busy doing many things without a proper order or timely, continuous task completion?

Example: spending hours on social media sites like Facebook and Twitter and also additional hours on other things without making posting quality content for our viewers our #1 priority.

It's easy at times to get involved or over-involved in a project that ends up taking a lot more time than we thought but aside from that we'll be more productive and reach our goals quicker if we properly structure our time and always make posting fresh quality content a priority.

Create clear niche images

We need to do some internal and external research and visually see some other website businesses within our niche. This will give a look at how the other niche sites are presenting themselves and their products. The internal research is making a list, over a couple or few days, of things that we love to do, or what are we passionate about. It's best to select a niche that you would like to spend a lot of time and energy on, not one that you'll get bored with or become disinterested with. We can also choose to create a nice affiliate website setup to inform about and promote products, or have a non-profit or personal site (.org). Many website owners have multiple sites.

Create a vision board

Do you have any wall space at home to devote to a vision board? They're great to increase motivation and energize your efforts as you pursue goals.

Take a nice area of wall space and fill it up with goal related images and headlines and pictures that inspire every time you look at it. See, visualize, and feel the goal being reached as you look at the board and are inspired to move forward and achieve. Keep on adding and replacing inspiring images and text to keep it fresh, in sight and also in your mind.

Websites like Pinterest are great for creating vision boards and one can create as many boards as they want for fun, or to keep private.

Ninja Productivity Tip

I guess it doesn't matter what type of business that you are promoting but all have dozens of tasks that need to be done continually and properly. Many have multiple internet businesses and always have a list of things that need to be done asap. Well here's a great tip I've used and recommend to you.

Plan ahead and:

1. Remove all distractions or find a place where you can be uninterrupted.
2. Choose only one thing to focus on completely for an hour and set a timer.
3. Stop when the timer goes off and leave it for the next time. Don't think about it anymore.
4. Take a short walk or take a non-sitting break, unless you've been using a standing desk. Lying flat on your back might feel good too.
5. Start the next task and repeat the process.

If a little more than 60 minutes is needed go ahead and finish the task before taking a break. If it needs much more time to complete put it away until next time. After you've powered through a focused hour and taken a break to refresh, you can set the timer for another 60 minutes and continue where you left off or move to another task.

Article Source: http://EzineArticles.com/9968498

Reviewing Niche Products And Services

Reviewing Products and services can lead to unlimited opportunity

In this article we'll be discussing the process of researching products and services that can be used as reviews within the posted content on your website. There is an awesome opportunity residing in every niche and product reviews are a critical component to any successful authority website on the internet.

Let's have a look at these topics:

• Introduction to Product Reviews
• Products and Services can lead to great opportunity
• The Top Platforms to use for product research
• Building product keyword lists

Introduction to product reviews

Marketers create several types of product reviews:

• Single product review - ex: Mr Coffee 12 Cup Coffee Maker
• multiple product review - ex: Best 12 Cup Coffee Makers
• Product vs product review- ex: Mr Coffee vs Keurig 12 Cup Coffee Makers

There are other ways to review products, some other product review types are:

• Video - display product and how to use
• Unboxing from delivery
• Negative review warning viewers and offering a better choice
• The 5 Ws - ex. who: Mr. Coffee - when: sold in stores, what: digital coffee pot, why: it's new and improved, where: online and near you.

What can be included in our review:

• Overall rank
• Product descriptions
• Pros and Cons
• Price
• Guarantee - yes/no
• Product specifications

These can be displayed somewhere on the review page.

The reviewing products and services process is all to inform your readers so that they can make an educated purchasing decision, and help them make the best choice for their situation. The viewer has come to your website by choosing our link from the search engine result pages (serp's).

The first thing they see upon entering your site is the link page that they clicked on. We should come across, or appear to them as professional business people who care about them so they can feel comfortable and trust us as niche authorities.

We also need to see the whole process from the right point of view in that we are trying to help the reader make an educated purchasing decision. We are NOT trying to sell them anything. Our service to the reader is to provide them with reliable quality content that answers their search entry, and lead them to the better choice, which could be the product that we are promoting.

How Reviewing Products and Services can lead to great opportunity
Every review represents a burst of traffic to your website and also an evergreen, or continuous, source of traffic. It's a great idea to pay attention to the new releases, or trending products in your niche that you can review. As viewers are looking for the new product they can see your review and end up on your website, possibly leaving their email address or even making a purchase.

The more reviews that you write means more and more traffic to your website, coming from the many social media sites, forums, and various serp's (search engine result pages). So, the more quality product reviews we can write means all the more potential opportunity through the many avenues can come our way.

The Top Platforms to use for product research

• Product source or website - Best for specifications and details
• Manufacturer - Best for specifications and details
• Distributor source - Amazon, Best Buy, Home Depot
• Reviews - great for feedback on the product. It's a good habit to always check the product reviews on Amazon, and wherever the product is sold.
• Google alerts - Google.com/alerts/product name - this will get lots of relevant info in your email so that you can stay updated and well-informed concerning the product.
• Highest Competitors - could find some info useful whether a video or previously unknown fact.
• JV sources - joint venture: JVzoo, JVnotifypro, phys example: The Rock and Under Armour teaming up to create a specific line of clothing.

Building a product keyword list
It's really necessary to use a good keyword tool and there are a number of good ones Free online and most at least have free trials.

The FREE Google Keyword Planner has been around for many years now and is a great one to use. This keyword planner is great to use with each and every post, article, or page that you write and can certainly be of great assistance as you fill up your website with fresh, quality, relevant, keyword rich content that attracts viewers and satisfies their search inquiries.

One great thing about using this tool is that you can draw information directly from Google's search engine which is by far the largest and most used search option available.

Find a quiet place and spend some time researching within and making a list of topics and ideas that you can write about. Every title should have one main keyword in it. Within every niche there are many areas or topics that can be written about. Every article, post, or page that you create for your website should have a keyword in the title and that will be the focal point of the article.

The goal for every article or post is to get your article and website ranked well with Google, Bing, Yahoo, and the rest of the search engines. This will attract visitors from the vastness of the internet to visit your site.

It's best to save all of the keywords that we want to use and add them to the list which is saved within the keyword tool that we're using. Some great information is found in the keyword tool, and it's also best to choose a keyword that:

• Is relevant to my niche
• Gets over 30 average searches per month
• Has less than 100 QSR, or quoted search results (competing sites)
• Must be grammatically correct

While you're building up your website with useful quality article content you are also presenting yourself as an expert within your niche.

Article Source: http://EzineArticles.com/9969367

Social Media Content Hacks

How to Create High-Impact Content in the Age of Distraction

We've got competition. It's called the Internet. And it's changing the way people read - or don't read - our content. It's more difficult than ever to create content with impact for audiences suffering information overload.

Here's the backstory: Clickbait may have been around for over a century (at least according to this take), but its new supercharged identity is entirely Internet-enabled. The minute someone figured out that loads of clicks meant greater online ad revenue, getting traffic became a key priority - outweighing telling the truth, delivering meaningful insight, or adding any sort of value.

Clickbait works by pandering to our worst impulses: immediate gratification with very little work. We compulsively click headlines like "Don't ever eat this one food" despite rationally knowing the actual piece will be sensationalism at best and completely off-topic at worst.

And the worst bit is we're all in this together.

As Derek Thompson writes in The Atlantic,

"Media companies are desperately trying to get your attention and the headline tropes you see the most tend to be the headlines readers click the most. We are all in this together, one perpetual spin cycle of perfect responses, all-explaining graphs, and amazing truths, and you know exactly what's going to happen next."

As writers, clickbait makes our job very difficult by spamming the playing field till people have useless content seeping out of their pores. In such a milieu, it's incredibly difficult to write high-impact content that's also ethical and adds value. But there are ways to do it.

Know Your Audience

Don't write general stuff that tries to appeal to the widest possible audience. Instead, write for specific audiences. Who are they? Where are they? What unites them? And, most importantly - what do they want to read? Once you have an audience in mind, try and understand what their pain points are. A pain point is basically something your audience is searching for a solution to. Once you know what answers people want, you can serve up relevant content that people actually read.

Take this very site, for example. It's not meant for everyone between the ages of three and three hundred. It's not meant for zookeepers and race car drivers alike. Rather, it's a place for writers to talk about writing, and the challenges associated with the creative process. Content that talks about writing, and offers value to writers, will do well here.

Go Very Specific

Ever put in the first word of a search in Google and read what comes up on the autocomplete? That alone tells you that a) people are wonderful, diverse beings who often ask Google rather weird things and b) many search queries are very, very specific.

So, what if you wrote something about a very specific topic that people were searching for?

Here's an example: There are a million people running gardening blogs writing about bougainvillea. If you write a generic piece about that lovely plant, your article will be utterly lost in the crevices of the Internet, drowned out by thousands of others.

But if you wrote a specific remedy that protects bougainvillea against a specific blighting fungus, you'll get a loyal coterie of gardeners battling that problem to hang onto your every word. What's more, they'll come back and read other gardening articles, too.

Going very specific also works well with Google rankings - meaning your content shows up higher, and attracts more eyeballs.

Give People What They can Handle

Readers want different things. Some are really time-poor, and only want to skim-read. Others want a bit more. And still others want an in-depth analysis. The best way to create impact is to give all these readers exactly what they want.

How? By using the handy bite, snack and meal approach. It's a food metaphor where your menu (or article) has dishes that satisfy all levels of hunger, leaving the choice up to the customer (or reader).

• The Bite

Just a taste. For the readers who just want the bottom line and fast, summarize

everything you're saying in a heading and blurb carrying your key message.

• The Snack

A little light something. For readers that have a little more time but are unlikely to throw themselves into an article the length of "War and Peace," create a paragraph with your main talking points.

• The Meal

A main course for readers with an appetite. Offer up a full and hearty meal to those hungry for your words, going into a bit of detail, offering supporting evidence and adding as much value as you can. But remember, keep things simple, because simplicity in writing often creates better impact.

Just as a restaurant menu carries all these options together, so must your content have all three options in the same place - with a heading and blurb on top, the main argument presented in-depth, and a little summary at the end. Then, let the reader choose.

Creating high impact may not be the easiest thing in the world, given the cacophony our readers are surrounded by. But, it can be done. Happy writing!

Article Source: http://EzineArticles.com/9973351

Become A Social Media Champion

The Importance of Knowing and Following All YouTube Rules

As it was formerly pointed out, if you are preparing on submitting videos to YouTube and sharing them with other web users, you are more likely to discover a bigger number of guidelines to follow. YouTube motivates you to utilise care when making your videos, as you never ever truly understand who will be seeing them. Not just do you have to stress about online predators seeing your YouTube videos, however you likewise have to fret about law enforcement doing the exact same thing.

In connection with your YouTube video material, you likewise require to make sure that your video material is in fact yours. In current times, there have actually been numerous circumstances where YouTube made it on the news for having a big number of copyright products on their site. You will desire to make sure that videos you publish online were really made by you.

If you are, you will require signing up for a complimentary YouTube subscription account. In a matter of minutes, you can be on your method to ranking or evaluating the YouTube videos you enjoy or even submitting your own videos!

In a matter of minutes, you can be on your method to ranking or evaluating the YouTube videos you enjoy or even publishing your own videos! YouTube is a lot of enjoyable, whether you are just interested in seeing videos or if you desire to publish your own, YouTube, like all other online sites, have a number of limitations and guidelines. Must you forget your YouTube login info; you must be able to follow YouTube's guidelines to obtain your YouTube indication in name, as well as your password.

Another guideline that lots of video watchers have to follow issues leaving remarks on YouTube video pages or getting involved in the YouTube online forums. In connection with your YouTube video material, you likewise require to make sure that your video material is really yours.

If you are just interested in enjoying YouTube videos, not always submitting your own, you will discover that there are fewer guidelines and constraints for you. Need to you forget your YouTube login info, you ought to be able to follow YouTube's guidelines to obtain your YouTube indication in name, as well as your password.

The above discussed guidelines are simply a few of the lots of that you might be anticipated to follow when utilising YouTube. If you sent a video that went versus YouTube's standards, your video might be gotten rid of.

Another guideline is that numerous YouTube video watchers have to follow issues leaving remarks on YouTube video pages or taking part in the YouTube online forums. Whenever you leave remarks for a YouTube video submitter, you are encouraged to utilize your finest judgment.

YouTube is a lot of enjoyable, whether you are just interested in seeing videos or if you desire to publish your own, YouTube, like all other online sites, have a number of limitations and guidelines. It is not just essential that you understand those guidelines, however that you follow them, as there are a variety of repercussions for not. Simply a few of the guidelines imposed on YouTube are detailed listed below.

1. You should only have one email address linked with your account.
2. You should certainly not post duplicate content.
3. You should always make your videos applicable to its title & keywords.
4. You should not ever purchase views.
5. You should certainly not ever use software to add ratings, comments, or friends automatically.
6. You should not use irrelevant keywords
7. With YouTube's new insight feature, they are following the attention people are giving to each video. YouTube can understand this and then easily assume that your title is very relevant to the information on the video if people are watching your entire video.

8. The Google search ranking rules of providing good, decent and, accurate content that generate public attention are exactly the same rules that You Tube is using as well so bear that in mind when choosing the title.

So these are all some common stipulations you should keep in mind before publishing any video in YouTube.

Article Source: http://EzineArticles.com/9959672

Matthew Woodward Interview on SEO Marketing Strategies

5 Digital Marketing Basics You Should Know

Digital marketing consists of a lot of strategies. In fact, it's a holistic approach to do different types of marketing activities across different online platforms. These methods get upgraded on a regular basis as new technologies emerge across the globe. Therefore, digital marketing has grown significantly over the past few years. If you are new to this field, you may want to read the basics of digital marketing explained below.

1. Invest in machine Learning and Artificial intelligence (AI)

First of all, the artificial intelligence (AI) will be quite popular in the coming years. Machine learning is another important part of digital marketing.

In the near future, social media bots will play a great role as far as connecting with potential customers is concerned. So, you may want to give more importance to social media if you want to communicate with your customers in an effective manner. According to experts, about 85% of customers will interact with bots to get the information they need.

2. Share your videos on Social Media

In 2019, make sure you share your business videos across different social media platforms. Unlike the images or written content, a good video is more effective as far as grabbing the eyes of the visitors is concerned. This is really important if you are going to market on the leading platforms, such as Twitter, YouTube, Instagram, or Facebook.

According to the latest research, 80% of people like to watch videos on the internet. They don't want to read articles or blog posts that much.

3. Optimize your sites for Mobile Devices

In 2019, your marketing strategies should be focused on mobile technology as well. According to the latest Google algorithm, your site should be optimized for mobile phones or you may get a penalty from Google.

Nowadays, mobile phones are one of the most popular devices across the globe. The new year will grow the mobile video consumption by up to 30%. On the other hand, the demand for desktop computers and laptops will continue to decline.

4. Consider Mobile apps

In the world of digital marketing, mobile technology is the latest innovation. As a matter of fact, it's one of the most effective digital marketing tools in the here and now.

With the help of this cellular technology, you can compete with your competitors to stay ahead in the field. Without any doubt, if you have a mobile responsive website, you can grow your business to a large extent.

So, you may want to tap into the mobile apps as well. One such app is Whatsapp business. According to a source, mobile apps have generated $88 billion, give or take, in recent years.

5. Focus on the Customer Experience

For your business, customers play the same role your blood plays in your body. Therefore, it's important that you work on the consumer experience. This will help you increase your sales over time.

If your customers are satisfied with your products or service, they will keep coming back for more.

Article Source: http://EzineArticles.com/10052741

How To Maximize Your Reach and Sales Using Video Marketing

THE TRUTH ABOUT MINIMALISM, HAPPINESS & SUCCESS

eBook Writing Tips: How to Create a PDF eBook & Market It

Is there a book inside of you? Start with a PDF eBook. Where does your interest lie? Fiction or self-help books? In this article I address both.

To create a PDF eBook either fiction or self-help, it's better you start typing in MS Word document.

If it's a fiction or self-help book you will type, it's better you write out a paper draft and then type it fast on MS Word document.

You just don't want to write an ordinary or average fiction or self-help book. Whether it is a paid or free book you will write to grab the attention of your adequate audience, it's best to write a brilliant, innovative book which your audience will like.

For fiction eBooks write some interesting story from your life experience. In that case you will not have to work hard to make up imaginary characters and come up with a plot. You just have to write the story as you know and type it on MS Word.

On the other hand, self-help books can be in the area of health and fitness, improving confidence or concentration power and the lot. There are lots of books in these niches and so you will have to come up with a killer title with superb, innovative content.

The eBook you write on self-help should give insightful solution(s) to a problem or two. It should be something new that helps to attract readers in your niche.

Fiction and self-help books should have copyright information, disclaimers, table of contents, page numbers, preface, introduction and upcoming chapters on your story in case of fiction or on the self-help title you have chosen for your self-help eBook.

After writing and typing are complete, proofread your chapters thoroughly three times. This gives you the edge in making your eBook free from grammatical/spelling errors.

Your eBook either fiction or self-help should have a glamorous e-cover as well which you can design on your own by getting appropriate images from the web and using matching/contrast colors for fonts of your book title and author's name. You can also choose suitable font styles. Or if you don't want to go through the pain, you can get professional help.

Once your MS Word document is in place and ready, convert it to PDF by using "Save As PDF" option. You can then upload your file to the landing page of your download URL at the backend. Next send the opt-in page URL to your subscribers for your new eBook and also promote it on your Facebook page and website. You are likely to attract a whole lot of subscribers who download your paid or free eBook. This way you not only attract subscribers but also gain publicity of your eBook(s). And once the word is out, more people will subscribe to your newsletters and buy and read your eBooks. Sounds good?

Rosina S Khan has authored this article. For a wealth of free resources based on stunning fiction stories, amazing self-help eBooks, commendable articles, quality scholar papers, valuable blogs and terrific academic guides, all authored by her, and much more, visit: http://rosinaskhan.weebly.com. You will be glad that you did.

Article Source: http://EzineArticles.com/10081444

Boosting Posts to Reach a Wider Target With Hashtags

Social media is becoming a big deal in the lives of many people and for businesses as well. It is now being used for marketing prospects and reaching a wider audience is always the preferred scenario. Using Hashtags is very powerful. This is because most people relate to them and some of them end up trending for long periods.

On some platforms, engagement is affected a great deal if a post does not have any Hashtags. Hashtags can therefore help to reach the audience and attract more people to your niche. They help you to be more engaged to people and you create a recognizable and positive image of your brand.

The things to note

We have already established that Hashtags are great for nosiness and personal accounts. They can skyrocket your online business to unbelievable heights. However, when you use them too frequently and without any strategy, then they will be inefficient and pointless at some point.

Since you want the social post to get the greatest engagement, there are things that you should always have in mind so as to attract the targeted audience and enjoy conversions.

Why they are important

Hashtags are quite important in the sorting process of different social media platforms. So many posts are done on a daily basis and it is hard to deliver great content to everyone. Using Hashtags makes it easier for the post to be discovered and getting views.

Hashtags behave as a funnel does. One Hashtags can be very broad and it can attract many posts. However, you should be more specific when you are creating a Hashtags. Do not just say #marketing. Be specific like #digital marketing. This allows you to have posts that are more specific. Most people are looking for specific things, even on social media, you may want recommendations or ideas, and when you search in a more specific ay, Hashtags can actually guide you.

Hashtags help you to put your posts in a category. You can reach a specific audience, and you can be found by the people you are actually targeting. Someone who is interested is more likely to engage with the post because that could be what he or she were looking for in the first place.

It is important to note that just because you are using a popular Hashtags does not mean that more interactions will come automatically. Many people use the same Hashtags and so competition can obscure your post. The Hashtags needs to be narrowed down as much as possible to have the desired effect.

Research

It is very important to carry out research and do it thoroughly. You should be able to know how Hashtags are used so that you do not use too many terms that do not even make sense. You need to do market research, competitor research, and make use of Hashtags research tools. You should collect the terms that are popular and then try to break them down. For businesses, the Hashtags should be branded for uniqueness.

Article Source: http://EzineArticles.com/10095915

Ann Handley on Producing Quality Content

Unconventional Ways to WIN

Should You Boost A Facebook Post Or Run A Facebook Ad?

Facebook is the most popular social media site in the world, with more than two billion monthly users. To reach more prospects and customers with your marketing messages you can get pay-per-click (PPC) traffic at an affordable rate from Facebook. This PPC advertising is much less expensive compared to Google AdWords. Even small businesses that have a limited budget can afford Facebook advertising.

One of the most important things to grasp is the difference between Facebook news feed advertising and Facebook boosted posts.

Facebook News Feed Advertising

The Facebook news feed is the backbone of Facebook, showing a wide variety of content from people with whom a person is connected. When someone likes your page, they will become a follower. This means they have to opportunity to see your content on their Facebook page..

Facebook news feed advertising are ads that show up in the news feed along with the rest of the content that is being delivered to your connections, and those you specify as your desired audience. You create an ad from scratch with an image, title, description, and URL.

Facebook Boosted Posts

Facebook boosted posts, or sponsored posts, also appear in the news feed, but with some key differences. If one of your posts proves to be very popular, you can pay for it to reach more people, turning it into a sponsored post.

There is a small shortcut of choosing a similar audience to the people who are already using your account, which can help you target people quickly. The sponsored posts will appear in those people's news feeds.

Key Differences

The key difference is that the Facebook news feed ads offer you a lot more flexibility than the Facebook boosted posts with regards to appearance, description and providing a URL. The other main difference is that once you post the sponsored post, you can't edit it. The language you used in the post might not be an effective marketing message.

If you have difficulty finding eye-catching images for your posts, the stock images in the Facebook Ad Center can help. You can choose different formats as well, and even add a call to action button.

Your call to action will depend on your goal for the ad, such as getting subscribers or trying to make sales. Determine your goal first, and then you can decide whether Facebook advertising or Facebook boosted posts are the best format to get your message across.

Facebook wants you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. 

Article Source: http://EzineArticles.com/9967220

7 Tips for Improving Online Sales Using Social Media

Nowadays there is huge competition prevailing in the online marketplaces. Thus, it has become very important to improve your online sales process and provide a better user-friendly experience. However, you will need effective tips to connect with your potential customers on your social media channels. By using the right plan, you can improve the experience of your visitors and create more sales.

In this post, you will explore seven tips for improving online sales using social media:

1. Use messaging services to offer excellent sales support

You must focus on providing sales support by using native chatting within every social network. By using conversational e-commerce you can use the messaging services that will help you to personalize, automate and customize your communication. These messaging apps have become great go-to-choices for many customers. It helps them to directly interact with companies as these apps have increased engagement and retention rates.

So, if you aren't using messaging apps to automate confirmations and for selling, you're losing a big social e-commerce opportunity. However, make sure to be careful while using automated chat apps such as Facebook Messenger Bots.

2. Analyse conversations about your brand and services

When it comes to participating in conversations with your customer's social media is the most effective tool. However, the continuous attack by customers make it difficult to determine the useful information. Thus, keeping an eye on your users online activities will help you to understand the confusing situations. You will be able to generate more leads and create effective marketing strategies.

Brand listening is the skills of developing important insights by analysing your clients' conversations about your services, brand, and competitors. However, you will need to need to focus on more than simply monitoring your official social media accounts.

3. Encourage your users to share their personal experience

There is no doubt that the success of every social media is not based how much they talk about themselves. Instead, it depends on how much their customers talk about their services and brand. Thus, you must provide your customers an option to share their experience before, during and after making a purchase.

A recent evidence has shown that 1 out of 3 Facebook user has first shared, liked and commented the product prior to purchasing it.

4. Provide easy and quick buying options on your social channels

These days we can see a great expansion in retail sales that are driven by social channels. In these channels buying buttons play a major role in generating more sales. With the help of the buy buttons your clients can make smooth and secure purchases from within the social networks. This reduces the need to follow a multi-step process and limit it to a single click sale process.

5. Feature User-generated content (UGC)

The content that is created and shared by your customers, followers and fans on social channels also generate content - User-generated content (UGC). They either create it instinctively or through other options like giveaways or contests. Curating UGC's work effectively for e-commerce businesses. Usually, people who see UGC are 97% more likely to buy your services, according to Business Insider.

The content generated in the form of images by the customers also work effectively. In fact, 77% of online shoppers choose Instagram pictures when they were to make a choice between UGC (like images posted on Instagram's) and professional images (given on the pages of product description). When you use authentic pictures it works as a social proof, enhance your ad performance, attract high-intent visitors from Instagram to product pages and improve on-site conversion rates.

6. Develop seasonal and business-related content

Almost all eCommerce businesses create effective business-related according to the seasonal calendar. They perform very well in generating sales, creating special offers, incentives and emails. They also outdo at stocking their social channels with announcements about all related seasonal e-commerce activities.

But when you create seasonal content that isn't highly promotional most stores fall short. Therefore, it is best to stay organized with an effective content creation platform on your social media channel.

7. Create social-friendly visuals

Nearly all businesses using social streams are hard pressed to create social-friendly content. As users are more knowledgeable and they avoid generic stock images. According to a Chute Digi day Study over 70% of users find it at least two times more effective to use pictures than only written content alone.

However, the problem arises when a web owner is not able to hire a professional designer. In that case, you can consider using Buffer's Pablo, which offers more than 600,000 royalty-free photos to choose from. On the other hand, if you need pictures for graphics and infographics, using Venn gage will be a great option. It offers hundreds of design templates to generate detailed images quickly. These templates are usually are categorized into Beginner, Intermediate, and Advanced. So, you can choose pictures according to your level of expertise.

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